Friday, March 23, 2012

How to create a Good Business Card

What to Include
A personal business card should provide the contact information necessary to get in touch with you. Your phone number and email are most important, but you should also include links to your relevant social media profiles like LinkedIn or Twitter. And if you have a website or blog, consider including its link if you think it will help you impress employers.
Don't over-clutter the card. Stick to the basics, and leave off these extras:
--Your address
--Your specific job experience
--Your fax number
--Multiple phone numbers (stick to your main number)
Options like these may help you stand out:
--A tag line: How do you summarize yourself professionally in a sentence?
--A photo: Pictures can help people remember you.
How to Design Them
The font should be readable and consistent. Don't go for cute, or your card will be thrown away. If you have a personal logo, include it, but make sure it's not so distracting that people are turned off.
Paper choice is important. If the card stock you use is too flimsy, it cheapens your image. Opt for thicker stock, look at different textures, and consider matte versus glossy when printing.
Business cards come in a variety of shapes and sizes. Simply displaying the information vertically makes your card a bit unique. You could also play around with skinny business cards (about the size of a stick of gum) and foldouts.
And speaking of design, it's important to determine your budget for creating the cards. It's easy to get carried away with all the options. If you're on a shoestring budget, go with Vistaprint.com or Moo.com, which offer basic templates you can customize. If you've got a little bit more to spend, try 99designs.com, which has designers vying to create your cards, all at a modest cost. If your budget is even higher, work with a graphic designer who can help you customize what you want to portray with your business card.

No comments:

Post a Comment